After an artistic career, Laetitia Costerchareyre took a course in vegetable dyeing. It was love at first sight for indigo. She created the Atelier Simone brand, which combines two of her passions: old fabrics and indigo.
She also works with textile printing using very old techniques, such as Shibori or Tie & Dye. Shibori is a Japanese dyeing technique that typically involves folding, twisting or bunching cloth and binding it, then dyeing it in indigo.