The brand name GRO originates from the verb ‘to grow’, because every mum and dad know that the most important time is when our children grow up. They wanted to design clothes for all the children who grow each day. Read the story..
GRO is well-know for their great designs and their ability to reinvent themselves without losing their characteristic comfortable, yet modern style. They use materials such as soft, organic cotton, knit fabric or cashmere.
One of GRO’s distinctive marks is a discreetly placed danish flag in the pieces of clothing.